Well of course.
The picture above is from the Rolls Royce website. I don‘t know about you, but I was kind of surprised by this. OK, I admit, I’ve never actually sat back and thought about what the Rolls Royce website should look like but I probably wouldn’t have thought like this. Obviously they have a massive PR department, marketing experts and quite a large budget. And, according to said experts, this is what a Luxury car manufacturer thinks it’s website, it‘s showroom to the world, should look like. This is what Rolls Royce thinks will capture the eye of prospective buyers. Gone are the days of understated elegance, subtle British beauty and “old money”.
I work in the car business, so I asked around and got some interesting feedback. (yes, the following numbers are word of mouth and not confirmed by the BMW Group… but I bet they‘re not a million miles away either)
- The most important market for Roll Royce currently is China
- Average age of a Rolls Royce buyer is 23
- The buyer will have an average of eleven cars in his/her garage
- Extravagant interior and exterior colours are a must
- The buyer will more likely pay cash and does not want to wait.
After hearing this, the website and how Rolls Royce are marekting themselves makes perfect sense. The young guy lounging in the drivers seat with shades, stubble and what appears to be an AP Royal Oak Offshore Chrono on his wrist is the customer Rolls Royce are now going for. Let’s be honest, the english gentleman who has always driven (or been driven in) a Rolls is going to stay loyal anyway. It’s the new kids on the block they’re after now.
And you can tell.
Excellent review from someone in the know about watches. Hodinkee’s Benjamin Clymer wears the Apple Watch series 3 for a week. Check it out.
Definition of value
- the monetary worth of something
- a fair return or equivalent in goods, services, or money for something exchanged
- relative worth, utility, or importance
Tynan had a great piece about value on his blog. He explains that value is almost entirely subjective and down to the individual making the decision. This got me thinking about what I value highly and I agree totally with his point of view. Some things that I am prepared to spend a lot of money on, have a huge value to me but likely not for the next guy (mechanical watches being a case in point). Check out his post for the things that he thinks are of high value to him. If you keep reading, I’ve listed a few things, that for me, have value… for better or worse.
House — good value
Espresso — good value
Suits — bad and good value
Bad value: The two non fitted suits are good, smart suits by well known labels. Compared to the fitted suits though, it’s like wearing pajamas. I just don’t enjoy wearing them, so even considering the reduced price I paid for them, they have a lower value.
Good value: Every time I put a fitted suit on, I feel good in it. I look good in it. And let’s be honest, if you’re going to suit up, you may as well do it properly. So even though the fitted suits cost a lot more, I enjoy them more -> higher value.
Expensive meals — neutral value
Travel — bad to good value
Bad value: paying a minimal, off season price for a train ticket but having to stand in an overfilled, stinky carriage.
Facebook, Instagram, … — bad value
All of these things are my thoughts and my values. Obviously they will be different for you.
Great heads up by Lily-Hay-Newman over at wired.
Mac Rumors posted leaks about the new iPhone. I can’t pretend not to be slightly excited already “knowing” stuff… but on the other hand being disappointed it’s out in the open.
- coffee brewed by forcing hot water through finely ground, compacted coffee beans
- a cup of espresso
>The following explanations are via wikipedia, my opinions come after them<
I saw one of these the other day (pic from the internet) and it reminded me of the first time I really wanted something. I started an apprenticeship at BMW Munich in 1991. I was 17 years old. Every morning my Dad would give me a lift on his way to work. On this daily journey at daft o’clock in the morning we passed a used car sales lot. Front and center on the court was a red 1972 Triumph TR6. It was magnificent, absolutely wonderful. I could picture myself, roof down, cruising the hip avenues with onlookers melting with jealousy (the guys) and awe (the girls). We never stopped at this car lot, I never actually got closer to the car, my car, than about 15 meters. Still, I knew I HAD to have it even though I wouldn’t have a license for another year, even though I had nowhere near the cash the dealer was asking for. It was mine. After a whole year of lusting after this gorgeous little car every time I was driven past, we had to take a different route due to roadworks that lasted 3-4 months. When the road reopened, to my horror, the car of my dreams had gone. Not just the car, the dealer had closed and vanished. By this time I had a license and even a few hundred notes (not enough, but a few none the less). It took a long time to get over that car and every time I see one…. I kinda want one, you know?
Realistically I was never going to buy that car at that time, but the connection I had with it is something that I still think about and smile at.
Want -> can’t have -> fantasize about -> repeat.
This still happens to me now. Oh well, what can you do? 😉